Appliance and consumer electronics retailing is one of the most competitive markets around. Any edge a retailer or manufacturer or distributor can get is avidly sought and maintained. This is why Wares magazine, New Zealand’s only independent communication medium between retailers of appliances and consumer electronics and their supplier base, is relied on so heavily.
Wares is targeted at the industry’s retail and supply sectors, both of which value the informed and carefully researched editorial, offering the information they need on products, industry news and issues, good retailing techniques and business management.
Reaches the top decision makers
Wares magazine covers the entire appliance and consumer electronics market. This industry-wide publication is delivered to every retail store selling electrical appliances, audio/visual equipment, associated service centres and distributors.
Appliance retailers’ leading information source
Wares magazine is the sole independent communication medium between New Zealand’s retailers of appliances and consumer electronics and their supplier base. Wares is the medium most relied on by this industry.
Retailers count on it
The industry’s retail owners, proprietors, managers and buyers rate Wares as the most preferred industry magazine.
High performance advertising results
Wares magazine is received, read and respected by key appliance and electronic retail buyers.
It is considered to be relevant, useful and informative. It will carry suppliers’ advertising direct to retail stores. Retail sales staff readers also value and trust the magazine.
In real-time, wares.co.nz provides daily up-to-the-minute news as it comes to hand. Content is driven by original news stories and research, as well as coverage on major breaking stories as they occur.
Wares.co.nz is published by Marketplace Media, a New Zealand based publishing house with a stable of three Business-to-Business magazines serving three retail industries. New Zealand Hardware Journal, NZ Outdoor Power Equipment and Wares magazine.
Wares.co.nz provides advertisers with additional exposure, outside of print campaigns, directly onto the desktops of buying groups and retailers both in New Zealand and internationally.
Using an advanced content management system Wares.co.nz can provide advertisers with complex traffic tracking statistics across every aspect of the site.
Wares.co.nz will be updated daily and also includes a bi-weekly e-newsletter distributed to our subscriber base.