CDB takes up Philips AVM distribution in NZ

By wares team August 14, 2015 Industry news

July saw the announcement of small appliances specialist CDB’s appointment as NZ distributor for Philips AVM products.

Whereas previous AVM distributor Pudney & Lee (story here) will continue with Philips headphones, CDB will now distribute key Philips categories including audio products such as soundbars. 

For his part, Graham Pudney is pleased with this outcome: “CDB will be good for the brand and is a company we can work with to co-promote,” he says.

CDB will have a dedicated product management team driving the business locally, including in-store execution, sales, marketing and promotions and delivery of stock via its distribution centres.

CDB’s immediate focus will be on Christmas, the Nitro “ultimate sound machine” range and the Fidelio B5 soundbar (below).

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