“Live-in” research for Electrolux in 2016
Electrolux recently announced a new live, live-in-style project starting next year that is designed to scope out new appliance solutions for the next 10 years.
The HSB Living Lab is a unique, portable housing and research facility at the Chalmers University of Technology campus in Gothenburg, Sweden.
An actual four-storey building that can be dismantled, there will be a residential area, an exhibition section for offices, meeting rooms, a showroom for research results, a laundry room (eg see photo above), etc.
30-odd students and guest researchers of all ages and nationalities will live there and research new technology and sustainability, with a particular emphasis on laundry solutions and textile care.
At the same time as researching new directions in whiteware, the project will also be looking at how all this affects the physical home and living spaces.
Smeg cottons on to fashion
Ever a brand to leverage the fashion element in kitchens, Smeg has in the last few weeks been running a cross-promotion with Wallace Cotton – well known for its exclusively designed cotton bedlinen, sleepwear and accessories.
The promo involves a Smeg fridge wrapped in a Wallace Cotton vintage rose print (see photo) which consumers are being invited to have a go at winning by going to the Wallace Cotton Facebook page and choosing the product that’s top of their Christmas wish list from Wallace Cotton’s new collection.
With the competition closing 15 December, at the time of going to print more than 2,500 entries had already been registered.
Department of corrections – An oversight on our part led us to say in the last issue that some quoted GfK figures on major appliances related to the New Zealand market. They didn’t – it was the Australian market that they related to. Apologies to all concerned (www.gfk.com).
Keep up to date by visiting our Major Appliances category regularly!