This acquisition is expected to strengthen InSinkErator’s presence in New Zealand, where Parex has represented the InSinkErator brand as a supplier for more than 30 years. (Indeed the image above is from its latest "Doco Man" series of TVCs.)
“Parex has helped InSinkErator develop a strong reputation in the household disposer market in New Zealand, and we look forward to building on that market strength for our InSinkErator brand with this acquisition,” says Tim Ferry, President of InSinkErator.
“We also believe Parex’s marketing and customer service strategy for New Zealand will help us expand the InSinkErator business in other global markets, positioning us to better serve our customers’ needs.”
“Parex already has a smart and energetic management team in place that will remain, led by General Manager Barnaby Thompson,” Ferry adds.
“His leadership, along with the vision of his predecessor, former Managing Director Murray Higgs, will go a long way toward the success of this organization and its new role with InSinkErator.”
Parex employees will continue to work for the New Zealand supplier under the new ownership.