SMALL DOMESTIC APPLIANCES CATEGORY ROUND-UP

By Wares August 19, 2016 Small domestic appliances

Average Selling Prices up in NZ

GfK’s New Zealand stats tell us that, YTD June 2016, Small Domestic Appliances overall saw value growth of 5.5%, along with a 10% increase in ASP. Units sold declined by 4% over the same period.

Within SDAs, Food Preparation is seeing growth in sales value (+2%), but is in the negative (–10%) in units, for the first half of the year, compared to same period 2015.

Liquidisers have increased 20% in value within this period and are the main driver of the category’s growth in value.

All other segments in Food Preparation such as Kitchen Machine, Food Processor, Hand Blender, Hand Mixer and Chopper declined in value. The only segment that has grown in volume is Hand Mixers (+9% YTD June 2016).

Hot Beverage Makers are also seeing growth. Along with a 1.9% increase in ASP, the category also grew by 4% in value for YTD June 2016.

Within Hot Beverage Makers, the Expresso Solo Traditional segment presents the biggest growth (+18% sales value), while the value of Espresso Full Automatic declined by 19% over the same period.

www.gfk.com

Bosch Hand Blender Quattro Blade (MSM88195AU)

With 800 Watts of power, the Bosch Quattro Blade Hand Blender, with its 12 speeds and turbo button, make quick work of processing and blending. From simple soups and smoothies, the Quattro Blade invites you to let your culinary imagination go wild with an extra-large pack offering an innovative multifunctional food processer unit, a masher, chopper, and a whisk to whip your meals into absolute perfection. The Quattro Blade Hand Blender is finished in black and brushed stainless steel, and easy to use with its large buttons and soft touch surface.

www.bosch-home.co.nz

Breville CitiZ & Milk (Chrome and Red)

Breville is pleased to launch two new CitiZ & Milk models in Chrome (BEC650MC) and Red (BEC650MR). CitiZ & Milk is an automatic espresso machine fitted with an Aeroccino 3 milk frother allowing you to create an endless number of recipes with velvety milk. This compact modern machine features Nespresso’s unique 19 bar extraction system and thermoblock heating to ensure optimal temperature control and consistency. The CitiZ & Milk also features a folding cup holder to allow for a tall glass, 2 programmable cup sizes, 25 second heat-up, 9 minute auto off and auto flow stop.

www.breville.co.nz

Breville Kitchen Wizz 8 Plus Food Processor & Blender (BFP580SIL)

The new Breville Kitchen Wizz 8 Plus combines an 8-cup capacity food processor with blender attachment (1.5 litre jug) featuring the Kinetix blade and bowl system. A powerful 1000 Watt direct drive motor and high performance stainless steel cutting surfaces makes the 8 Plus perfect for all food processing tasks, from chopping to slicing, grating to pureeing to mixing and making doughs. Additional features include 2-speed plus pulse, wide feed chute with mini chute (7cm and 4cm respectively), new potato peeler (peels up to 7 potatoes in 30 seconds), quad blade, dough blade, variable slicer and reversible grater. Computer balanced, maximum precision, reliably consistent from Breville.

www.breville.co.nz

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