Global smartwatch market stalls – thanks Apple!
Thanks to Apple, the worldwide smartwatch market has just experienced its first decline as shipments fell 32% in the Second Quarter of 2016, according to IDC’s Worldwide Quarterly Wearable Device Tracker.
Why lay this hiatus at the door of Apple? Consumers held off smartwatch purchases anticipating new hardware, says IDC. But, with improvements in WatchOS not expected until later this year, sales of the market leading Apple Watch effectively stalled, as did the overall market.
IDC’s rundown of the top smartwatch brands in Q2 2016 reveals some stark and sudden changes of fortune:
1- Apple (47% market share, negative 55% Q2 growth) – Apple may be far and away the market leader but it still faces the same challenges as other brands. Watch 2.0, along with updates to watchOS will be needed to tempt new first-time buyers.
2- Samsung (16% share +51% Q2 growth) – Samsung has benefited from its hard work with American telcos, with Gear S2 “off to a great start”, Samsung having successfully uncoupled smartwatch from smartphone.
3- Lenovo (9% share +75% Q2 growth) – Lenovo’s Motorola is still the first choice Android Wear-based round smartwatch brand. Going into fitness with Moto 360 Sport has not been a total success however faced with fitness-first devices from Fitbit, Garmin etc.
4- LG Electronics (8% share +26% Q2 growth) – LG’s new LTE-connected Watch Urbane is an Android Wear first. But, says IDC, with Android Wear 2.0 with support for LTE still to be launched, this innovation is being stymied.
5- Garmin (4% share +25% Q2 growth) – Although still mostly catering to a niche market (fitness), Garmin has almost doubled its share since last year thanks to new smartwatches like the Fenix 3.
Wearables set for a shake-up?
A new report from IDTechEx (www.idtechex.com), Wearable Technology 2016-2026, says the current (2016) market is worth over US$30b, with over $11b of that coming from products including smartwatches and fitness trackers. However, says the report, despite the prospect of the total wearables market growing to over $150b by 2026, look out for destabilising factors like commoditisation making a big impact, and for new product form factors to emerge.
Smartwatches need SIM cards?
Canalys (www.canalys.com) forecasts that while just 7.5 million smart watches with cellular connectivity will ship in 2016, this will rise to 53.6 million in just 4 years! In the short term, shipments are likely to be driven by a new Apple Watch with cellular connectivity. But Samsung and LG have already been bringing new cellular technologies to market, with smart watches such as the Gear S2 classic 3G/4G and the Watch Urbane 2nd Edition LTE, and will also play significant roles. Both Samsung’s Tizen and Android Wear smartwatch platforms already support cellular connectivity by the way.
Garmin Oregon 700 Series Handheld GPS Series
Oregon 700 and 750t are updates to Garmin’s most popular series of touchscreen outdoor handhelds. Featuring high sensitivity GPS and GLONASS support, the new Oregon 700 series has a redesigned GPS antenna for better reception and performance. The 700 series boasts the new Geocaching Live for wireless integration with Geocaching.com. All of the new Oregon 700 models include more connectivity features like smart notifications, automatic software updates, downloads of data and fields and will be compatible with the Garmin Connect IQ for custom data fields. All models feature a worldwide base map with shaded relief, while the 750t adds preloaded TOPO Lite Australia and New Zealand maps.
Garmin Astro 430 GPS & GLONASS Dog Tracking Handheld
Garmin’s next-gen GPS dog tracking product can track up to 20 dogs at a range of up to 11 kilometres, and is capable of updating their location every 2.5 seconds. The unit can be used in conjunction with the new DriveTrack 70 LMT, a 7-inch touchscreen dashboard navigator that tracks dogs from inside a vehicle and navigates to them. In addition, hunters can now see their dogs’ whereabouts on any fenix 3 watch and these capabilities also extend to existing Alpha tracking and training systems.
Garmin Edge 820 GPS Cycling Computer
This is a lightweight compact unit with comprehensive ride data, bike-specific navigation and the new GroupTrack feature, which allows cyclists to easily keep tabs of everyone in their group should they get separated. To help create a safer riding environment, both devices are compatible with the Varia cycling awareness line and include built-in incident detection. For cyclists seeking in-depth data Edge 820 offers performance monitoring, including VO2 max 3, recovery advisor, FTP and watts/kg tracking, performance condition and advanced cycling dynamics. Built-in GPS, GLONASS and altimeter provide accurate ride data so cyclists can know how far, fast and high they have ridden.
Remington has Dad’s Day dilemma sorted
Remington is combining 75+ years of shaving knowledge with the expertise of L’Oréal to launch the Rechargeable Shaver Pack (PR1236AU) which includes the L’Oreal Men Expert Hydra Power After-Shave Balm. This cordless rechargeable shaver with dual track blades offers 50% more coverage for a faster shave. Special, brightly coloured packaging will stand out for a powerful merchandising story this Father’s Day.
For a dad that fancies a bit of facial fleece, the Remington Barber’s Best Beard Trimmer with two self-sharpening blades will satisfy his grooming needs. Catering to all hair lengths, the titanium coated blade works wonders for beards, while the stainless steel blade trims stubble smoothly. The adjustment zoom comb with nine different trimming lengths, means Dad can select a setting to perfectly suit his style and with a cordless run time of over 120 minutes he won’t run out mid-trim.
To top it all off, Remington is offering a 60 day money back guarantee on all Men’s Shavers, indefinitely so customers can purchase a Remington shaver risk free. If, for whatever reason, they don’t like it, they can send it to Remington for a full refund, payable by Remington, with no paperwork involved for retailers.
Philips gets dad trim for Father’s Day
Featuring in a national TV campaign leading up to Father’s Day, the Philips 7000 Series Vacuum Beard Trimmer (BT7201) will trim or tidy his beard, moustache and sideburns. What’s more its powerful vacuum catches cut hair as you go along, giving a mess-free trim! Philips series 7000 Vacuum Beard Trimmer BT7201/15 features 0.5mm precision settings, full metal blades, 60 minutes’ cordless use and a short 1-hour charge.
Father’s Day at the double with VSforMen
Hero product for 2016 is the V Double (VSM7575A) self-cut clipper for a faded or short, even cut with dual blades for multi-directional cutting so perfect self-cuts are faster and easier. Features diamond sharpened, self-sharpening stainless steel blades, 60 minutes’ cordless runtime and a 30-minute quick charge for 15 minutes’ use. V Double’s DC direct drive motor delivers 50% more power than standard magnetic motor clippers and comes with number 1-4 comb guides, ear taper cutting comb guide, easy to use removable, washable blades and an ergonomic design.
V Double will be supported in-store with new brand packaging and POS and digital campaign support with a new website from August (www.vdouble.com.au) with how-to videos.
For hipster dads, VSforMen has the Beard Buddy (VSM703A) trimmer for beard & stubble, nose & ears with a 30mm trimming blade for stubble, beard and moustache trimming and shaping and 2-position taper control for blending layers to craft a smart, faded look. A 6 position comb guide (4-18mm) will craft a short stubble look, or keep beards in top shape