BETTA AUTHORISED RETAILER TRIAL EXPANDS

By Wares March 31, 2016 Industry news

Appnet extends trial of its Authorised Reseller model.


Appnet continues to trial its Betta Electrical Authorised Reseller model with initial "guinea pig" Joel Turner at Managh Electrical now being joined by Michael Blank at United Appliances in Wellsford in testing the format over the next few months.

Both stores have put Betta Electrical Authorised Reseller Branding on the store fronts.

Appnet says the benefits of this additional model include being able to take the Betta brand out to more areas in New Zealand. 

Both retailers have have now dropped catalogues in their local areas and Managh Electrical has additionally branded its website and store vehicles.

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