IS YOUR CUPPA JOE AS INDISPENSABLE AS IT USED TO BE?

By Wares September 15, 2016 Industry news

A cup half full or half empty? Does Canstar Blue's latest survey of coffee machines suggest Kiwis aren't as coffee-centric as they used to be?

The most common type of machine owned by the 544 Kiwi consumers surveyed was a capsule style (53%) followed by manual (29%) and automatic machines (16%). 

In terms of usage, those surveyed reported they spent less than $500 a year on capsules while more than 1-in-4 capsule machine owners said they were not recycling their used capsules, so there's a little more work to be done on that front. 

Overall, Canstar Blue notes that less than half of those surveyed (44%) use their machine daily and that less than a third (28%) actually prefer the coffee they make at home over that bought from a café. 

So there's a little more work to be done on that front too.

In terms of how the consumers rated the various brands, the latest survey puts Nespresso slightly ahead of the other brands (see table below) but, with such a very broad range of prices and levels of sophistication available within each brand's products, it's difficult to derive any real outcomes or conclusions.

Read the full report yourselves here.

share this