Roy Morgan Research today posted some interesting stats around the differing audiences of the now of course related JB Hi-Fi and The Good Guys operations, particularly in comparison to big rival Harvey Norman.
In terms of customer satisfaction (see chart above), JB Hi-Fi and The Good Guys have a decent lead over Harvey Norman.
In terms of audience size, Roy Morgan says that, in the 12 months to June 2016, over 3 million Aussies purchased something from JB Hi-Fi, more than 1 million bought something from The Good Guys and 1.3 million bought something from Harvey Norman.
In terms of audience breakdown, Harvey Norman's customers were slightly older but also quite a bit more affluent than those visiting The Good Guys, while JB Hi-Fi's were younger (which makes sense with the latter being light on white goods) but more affluent again.
shopped last 4 weeks JB HiFi The Good Harvey Norman
Number per average 4 weeks 3 million 1 million 1.3 million
Mean age 40 49 50
Mean household income (AU$) 115,000 98,000 107,000
All of which begs the question, will JB Hi-Fi change The Good Guys or stick with the current offering that Aussie consumers seem happy with?
And will the acquisition affect JB Hi-Fi's plans or outlook for JB Hi-Fi Home?
Still, with such clearly defined and clearly complimentary audiences, perhaps none of the above is pertinent?