“Domestic outsourcing” to impact retailers?
Outsourcing on a domestic scale is impacting small appliance retailing in the UK.
Analysts are saying that the ongoing trend towards time-poor consumers in the UK saying “Do It For Me”, rather than doing daily tasks themselves, is impacting sales of small domestic appliances (SDAs – kettles, irons, vacuum cleaners etc.).
SDA sales are therefore forecast to fall marginally (–0.7%), thanks to consumers using home services for their cleaning needs, for example.
Cleaning and laundry businesses are also increasingly moving online and there is a growing number of apps offering services that appeal to a younger demographic.
As a result of all this, sales of irons are forecast to fall by 1.3% over the next year, and floor care by 2%.
Let’s hope Kiwis aren’t as keen on having someone else do it for them…
SDA market grows, but players decrease
The International Housewares Association (IHA) has released its 2017 State-of-the-Industry Report providing an “overview of major economic trends and forces affecting the housewares industry in the US and around the world in 2016.
Key findings include that, in 2016 the Global housewares market had an increase of 2.4% , the average size of IHA member companies decreased to $18.5 million and that 61% of IHA member companies produced all their products out of the US.
The top categories for 2016 were cook & bakeware (14.3%), kitchen tools & accessories (13.3%) and kitchen electrics (13.0%).
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