By Wares May 03, 2018 Digital imaging

A round-up of the latest local and international digital imaging category news and new products.


Excellent pro photo banner DP Review recently posited that we may be seeing the end of the DSLR’s reign.

Its reasoning was that, during interviews conducted during this year’s Japanese CP+ show, high level representatives from almost all of the most prominent Japanese imaging firms almost without exception agreed that full frame mirrorless cameras would become the norm.

The pundits have it that Canon and Nikon will soon join Sony in this space and that lens specialists like Tamron and Sigma would also come to the party and sooner rather than later at that, within a year even.

DP Review further voices the opinion that it’s in the mirrorless space where all the real technical developments are happening, whereas DSLRs are all but played out, technologically, and “dominated by increasingly non-essential iterative updates at the low-end, solid money-makers in the middle, and tough but conventional flagships at the top”.

It continues: “Consider features like face / eye-detection AF, full-frame autofocus coverage and 4K video – not to mention the various clever computational tricks that we’re seeing in today’s smartphones. All work best without a mirror in the way, even when it might not technically be a prerequisite.”



Google’s first standalone camera, the US$250 Google Clips, is described as “a lightweight, hands-free camera that uses on-device machine learning to help you capture beautiful and spontaneous moments of family, friends, pets, and yourself. Simply turn the camera on and it will capture and edit clips of these moments, while letting you join in as well.”

Clips uses artificial intelligence to automatically capture important moments in your life, possibly those moments you might miss when your phone or camera isn’t to hand.

Clips is rocking Google’s people detection algorithms so it should recognise familiar faces and activities, automatically snap them as stills and then fold them together as seven-second GIF-like “clips” (hence the name).

Fujifilm Fujinon Cinema Lenses 

Fujifilm has new high performance, lightweight cinema lenses for its X Series mirrorless interchangeable lens digital cameras. The FUJINON MKX18-55mm T2.9 (left) and FUJINON MKX50-135mm T2.9 cinema lenses for X Mount are available in June offering a lightweight and compact design with the same optical performance and operability as larger cinema lenses in their class. They cover 18-135mm and achieve a constant T2.9 aperture across the entire zoom range, enabling a shallow depth of field and beautiful bokeh effect.

Sony A7 III Mirrorless Camera

Sony has added to its full-frame mirrorless line-up with the new a7 III camera. The versatile new model combines all the latest imaging technologies into a compact package including full-frame image quality, improved AF speed and performance, and high quality 4K video. Key features include: newly full-frame 24.2MP back-illuminated Exmor R CMOS image sensor with evolved image processing; wide ISO range of 100-51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop dynamic range at low sensitivities; AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF; continuous shooting at up to 10 fps with either mechanical shutter or silent shooting and full Auto Focus/Auto Exposure tracking; 5-axis optical in-body image stabilisation; 4K movie shooting with full pixel readout and no pixel binning across full-width of full-frame sensor; the longest rated battery life of any mirrorless camera (710 shots per charge); and upgraded operability and functionality including addition of a joystick for adjusting focus points, dual SD card slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C terminal and more.

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