Oh Brother: 3D Augmented Reality!

09 December 2011: Brother says it is the first printer supplier in the world to launch a 3D mobile Augmented Reality (AR) application.

A free app called Brother AR enables consumers to experience  Brother products' key features & benefits on their mobile devices.

Having installed the app, consumers point their mobile device at the special inkjet Multi-Function Centre series creative visual (which could be a print advertisement in a magazine or a brochure or poster in-store) to see a product's features & benefits with an impressive 3D effect.

The Brother AR app currently covers four specific Multi-Function Centre products and is currently available for iPhone / iPad / iPod Touch from the App Store. An Android version is promised by the end of 2011.

Brother's 3D mobile Augmented Reality campaign is rolling out in New Zealand as we speak so keep your eyes peeled!

See Brother's short YouTube video for more on this innnovation.