Breville wins 10 years in a row – a special achievement

By Wares December 17, 2015 Profiles of Success

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“Breville winning the Supplier of the Year for Portable Appliances at this year’s Wares Awards represented a special achievement by a dedicated team,” said Brett O’Neill, New Zealand Managing Director.

“Breville won the Wares Award for its category a 10th consecutive year, which is a strong endorsement from leading retailers of our clearly defined go-to market strategy, supported by a consistently high standard of customer service,” adds Brett. “We wish to thank our key trading partners and their staff for this recognition.”

“Food thinking”, innovation and investment in product development continue to provide the foundation for Breville’s strategic direction.

Breville has created a workplace environment that fosters and reinforces its core values of Creativity, Simplicity, Excellence and Insight. These core values are the key to the development of products that produce “simple moments of brilliance” making day to day food related processes easier and more enjoyable.

In line with its strategy of gaining a deeper understanding of the food world, renowned chef Heston Blumenthal became Breville’s global ambassador. In his ambassadorial role, Heston has been working closely with Breville’s product development teams, providing invaluable insights into the food science necessary to continue to develop “best in class” products. Heston will also help to explain the benefits of Breville products in all forms of marketing communication.

Breville highlights in 2015 include:

  • Winner Wares Supplier of the Year for Portable Appliances for the 10th consecutive year.
  • Consumer “Top Brand” Award for the Espresso Machine category 2015
  • Continued its investment in product development and marketing with the strong pipeline of products launching throughout the year, including the Boss To Go Plus Personal Blender and the Fast Slow Pro combination pressure and slow cooker.
  • Launched new Breville co-branded Nespresso machines.
  • Breville national brand advertising featured prominently on leading networks including product sponsorship of top rating television series.
  • Roll out of new packaging across all categories.
  • Strong investment in the Company’s website


Looking towards 2016

Looking ahead, 2016 will be about further strengthening the Breville brand and its market leadership position in small domestic appliances, according to Brett O’Neill, Managing Director of Breville New Zealand.

The following initiatives for the coming year offer a snapshot of just some of the upcoming Breville initiatives:

  • New Breville co-branded Nespresso machines
  • Breville premium beverage, cooking and food preparation new product launches
  • Major product sponsorship and marketing programmes
  • Heston Blumenthal global brand ambassador – new television commercials, marketing communications and point of sale
  • New Breville national brand advertising campaigns
  • Increase in retailer training programmes with Breville product specialists

Breville is active in the community and continues to contribute to a variety of charitable activities as a sponsor, product partner and fundraiser. Breville is a corporate sponsor of the Rising Foundation.

As it looks toward a brand new year, the Breville team would like to thank its valued retail customers and supplier partners for all their support this year, and hopes clients and partners have a wonderful Christmas and exciting and even more prosperous 2016.


Please note that this article is paid content.

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