ELECTROLUX – Pride & Passion

By Wares December 17, 2015 Profiles of Success

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Fresh from once again winning the Wares Awards Floorcare Supplier of the Year, General Manager Electrolux Small Appliances Alan Dalton was delighted and determined in equal measure.

“We’re very grateful that we managed to win this coveted award again and we’ll never take it for granted. To us it’s recognition of what we’re doing in the marketplace.

“Our focus hasn’t changed and that is to look after our customers, business partners and the end consumer. And I’m talking about our whole offering, not just floor care.”


Smalls are gaining a larger share

Talking of the whole offering, says Alan Dalton: “Our Masterpiece small appliances have really taken off for us in 2015. We’ve been busy promoting the range, especially the three main products which are the immersion blender, jug blender and food processor.

“We’re steadily growing our market share and I’m very happy about that. I said this time last year that we’d be moving into small appliances and we’ve certainly achieved that. In fact we’ve done a lot better than the market realises!”

Promoted as professionally inspired, yet domestically perfect, all the Electrolux Masterpiece Range models for example come with titanium coated blades and extended warranties. And to demonstrate and endorse Masterpiece, Electrolux did well to snap up Sid Sahrawat (above), Three Hat Chef and owner of award-winning Sidart and Cassia Restaurants.

“The products are used by Sid and his chefs every day in his restaurant kitchens and his seal of approval has certainly helped us gain credibility and awareness,” says Alan Dalton.

“These are genuinely professional level food preparation appliances that can be used in a domestic kitchen, so consumers know they’re getting long-lasting quality and performance they can rely on.”


Sending a clear message to the floor care market

“Our focus for 2016 will be to continue looking after customers, business partners and consumers with renewed vigour. We’ll be doing that by literally making it easier for our business partners and the consumer to engage with our brand.

“In floor care, for example, we’ll be introducing 5-year warranties. Our floor care warranties are all currently two years and the new extended warranties will come into effect next year – and that’s on the back of the two-year replacement warranty we put on battery product and smalls this year.

“The 5-year warranty will send a clear message both to the market and our competitors that Electrolux is New Zealand’s favourite vacuum because they’re powerful and enduring. Some of our competitors have been rather arrogant with their media statements and advertising. That’s not our style, we just push on.”

But it’s not all about the products by any means. Jimmy Sales for one having been named among the very best Sales professionals in this year’s Wares awards, as you would expect, Alan Dalton does more than tip his hat by way of acknowledging the drive and expertise shown by his team.

“I’m very fortunate to have a team who are just as passionate about our great products as I am and we’ll all be out there next year making sure our partners are well looked after.”

Contact: www.electrolux.co.nz

Please note that this article is paid content.

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