Nilfisk puts new players in the game

By Wares December 21, 2015 Profiles of Success

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Nilfisk is celebrating the end of a year of strong sales growth with the introduction of three new products that fill gaps in the New Zealand floor care market and extend the brand’s reach into consumer electronics.

A new venture for Nilfisk, the Nilfisk Smart is a battery powered window vac that ensures streak-free cleaning of windows with minimum effort and maximum speed by sucking the water from the pane after cleaning, with no dripping, dirty water or streaks. The clever, ergonomic design makes it very easy to clean in even the lowest windowsill and an optional extendable pole means the high spots can be done in no time without the need for a ladder.

Nilfisk New Zealand Country Manager Ian Caudwell reports that the new unit has done amazingly well in 2015, particularly with consumer electronics retailers where it works well to extend the range of Nilfisk products already in stores.

Floor care gets an injection of new blood too with the Nilfisk Select, the first Nilfisk machine to use the European labelling system with an economical and highly efficient 750 watt motor that delivers more than 50% power savings compared to similar sized vacuums while maintaining high suction levels and HEPA 13 filtration levels. This high performing, value for money machine fills a gap in the mid to high range of vacuums making it a valuable addition to the Nilfisk product offering.

Hitting New Zealand in early 2016, the Nilfisk One should reinforce Nilfisk’s already strong position in the compact vacuum market. A super compact powerhouse that meets eco-labelling requirements, the Nilfisk One is a grunty little machine well designed for New Zealand’s increasingly small urban households with a self-storing design that allows the user to wrap the hose around the body with dedicated locks and clips to keep it secure, compact and portable, a boon for those with limited space. The Nilfisk One has improved filtration on the very popular Coupe compact model and comes in a range of colours from grey to some very on-trend pastel hues.

Along with new products, Nilfisk also purchased Kerrick in mid-2015 - a marriage that should strengthen both brands in the New Zealand Commercial/Industrial market – as well as appointing new Managing Director Oceania Markus Haefeli, with Ian Caudwell relinquishing his role as Manager of Consumer ELR Australia at the end of the year.

“Markus has a very sound knowledge of the industry and is a firm believer in separating the Australia and New Zealand businesses due to their vast differences. I’m thrilled to be able to focus all my energy now entirely on the New Zealand business which includes domestic but also commercial and industrial sectors,” Caudwell says.


Please note that this article is paid content.

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