By Wares June 20, 2016 Major appliances

In a change to Whirlpool's business model, Applico has become the retail distributor in New Zealand, effective immediately.

Sanjay Prasad, Managing Director of Whirlpool Oceania, says: “We are delighted to be partnering with Applico, a trusted distributor of quality appliances in the New Zealand market. The Whirlpool brand is iconic in this market and we look forward to a bright future with the efficiencies that a distribution model will provide.”

Mark Jones, Executive Chairman for The Jones Family Business, says: “Applico is committed to providing quality products and a premium customer experience, and we warmly welcome Whirlpool into the portfolio. It is a brand we are proud to be partnering with.”

For the consumer, all contact details remain the same and Whirlpool service, parts and support will transition to Applico.

Applico is currently working on its distribution strategy for Whirlpool and an announcement will be made soon.


Now we know that Applico is partnering with Mitre 10 to distribute Whirlpool in the New Zealand retail market. Applico will provide Mitre 10 with access to a full range of Whirlpool appliances across cookware, refrigeration and laundry categories.

share this